Cravin's Candy Emporium is a small business who offers a wide variety of candy, gelato, handmade chocolates, and novelty items. This brand's aesthetic centers around childhood nostalgia with sweets and memorabilia. Several marketing projects, varying from A-frame signs, to promoting store events, have been delivered.
Gelato and Chocolate Signs: 24x36 inch signs for A-frame displays to advertise popular carried products, along with custom stickers. This process involved thorough visual exploration, research, and print trials.
Social Media Content: Customer-tailored interaction blending warm brand personality with informative to trend-aware content. This process involves audience engagement, brand awareness, and trend analysis.
Creative Direction
Signage
Marketing Materials
Research
Social Media
Birthday Party Events Launch: Taking inspiration from the board game Candy Land, and Cravin's brand personality, I created several deliverables for birthday party events hosted at this business. The winding Candy Land path players travel on felt translatable to the scavenger hunt people will take around the store, while also playing into the fun, whimsical brand identity of Cravin's. This element is consistently represented in all deliverables. This process involved identifying target audiences, research, and visual exploration.
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